# Turtl > Turtl is the only AI-first Revenue Content Platform built for account-based marketing and B2B revenue teams. Enterprise marketing teams use Turtl to personalize content at scale, act on real-time intent and behavioral data, and turn intent signals into next best actions. Trusted by teams at Cisco, Infosys, Kantar, Informa, and OneAdvanced. ## Platform - [Revenue Content Platform | Turtl](https://turtl.co/platform/): Turtl's core platform for B2B revenue teams. Create, personalize, and optimize interactive content that ties directly to pipeline and revenue. Includes AI-powered production, personalization at scale, deep engagement analytics, and integrations with CRM and intent data platforms. - [Hatch by Turtl | AI-Powered Revenue Agent](https://turtl.co/platform/hatch/): Hatch is Turtl's AI revenue agent. It analyzes content performance, surfaces revenue opportunities, suggests next best actions, and automates content workflows for marketing, sales, and customer success teams. - [Create with Turtl - content creation made quick and easy](https://turtl.co/platform/create): AI-assisted content creation for marketing teams. Produce interactive, on-brand documents without design skills. Significantly reduces time-to-publish for whitepapers, eBooks, proposals, and sales decks. - [Personalize content at scale | Turtl Personalization](https://turtl.co/platform/personalization): Turtl's personalization engine. Deliver tailored content to thousands of target accounts simultaneously using CRM data, intent signals, and behavioral triggers — built for ABM programs. - [Content performance analytics and tracking | Turtl Analytics](https://turtl.co/platform/analytics/): Real-time analytics that connect content engagement to pipeline and revenue. Includes page-level reader behavior, account-level intent signals, benchmarking, and AI-driven recommendations. - [Turn content insights into revenue impact | Optimize with Turtl](https://turtl.co/platform/optimize/): AI-driven optimization layer. Surfaces underperforming content, recommends improvements, and links content changes to pipeline impact. - [Platform Tour | Turtl Revenue Content Platform](https://turtl.co/platform/tour): Self-guided product tour of the full Turtl platform. ## Integrations - [Integrations - connect with CRM, marketing and intent platforms](https://turtl.co/platform/integrations/): Native integrations with Salesforce, HubSpot, Marketo, Microsoft Dynamics, 6sense, and Demandbase. Syncs content engagement data into CRM records and marketing automation workflows. - [Turtl and 6sense Integration | Turtl](https://turtl.co/platform/integrations/turtl-and-6sense/): Connects Turtl with 6sense intent data to trigger personalized content delivery based on account buying signals. Core to Turtl's ABM-first approach. - [Turtl and Demandbase Integration | Turtl](https://turtl.co/platform/integrations/turtl-and-demandbase/): Connects Turtl with Demandbase to personalize ABM content at scale using account intent signals. Enables account reveal (identifying anonymous visitors), dynamic personalization without form fills, and links engagement data to pipeline outcomes. - [Turtl and Salesforce Integration | Turtl](https://turtl.co/platform/integrations/turtl-and-salesforce/): Surfaces Turtl content engagement data inside Salesforce records, linking content interactions to open opportunities and revenue outcomes. - [Turtl and HubSpot Integration | Turtl](https://turtl.co/platform/integrations/turtl-and-hubspot/): Syncs Turtl reader engagement into HubSpot contacts, companies, and deal records. Enables personalized workflows triggered by content behavior. ## Use Cases - [ABM - Win and grow accounts with intent-driven personalization | Turtl](https://turtl.co/use-cases/account-based-marketing/): Turtl's primary use case. Enables B2B revenue teams to run account-based marketing programs by personalizing content at scale using intent data and CRM signals. Tracks account-level engagement to identify buying intent and accelerate pipeline. - [Demand Generation - Create and capture demand with revenue content | Turtl](https://turtl.co/use-cases/demand-generation/): Creates interactive content experiences that generate and capture demand across the full funnel. Connects content performance to pipeline metrics. - [Sales Enablement - Boost sales productivity with buyer-led content | Turtl](https://turtl.co/use-cases/sales-enablement/): Gives sales teams personalized proposals, pitch decks, and battlecards. Tracks prospect engagement post-send to surface buying signals. - [Lead Generation - Engage and convert leads into qualified pipeline | Turtl](https://turtl.co/use-cases/lead-generation/): Uses gated interactive content, behavioral analytics, and lead scoring to convert content engagement into qualified pipeline. - [Content Production - Make exceptional content, faster | Turtl](https://turtl.co/use-cases/content-production/): AI-assisted production that reduces content creation time by up to 90%. Enables marketing teams to scale output without scaling headcount. - [Sales Productivity](https://turtl.co/use-cases/sales-productivity/): Reduces time sales reps spend creating content. Provides on-brand, personalized sales materials instantly, freeing reps to focus on selling. ## ABM Content and Resources - [Playbook: ABM with Intent-Driven Personalization | Turtl](https://turtl.co/playbooks/abm-with-intent-driven-personalization/): Six-step playbook for running intent-driven ABM programs with Turtl. Covers account selection, content personalization, engagement tracking, and revenue attribution. - [How to start an ABM program that scales | Turtl](https://turtl.co/guides/how-to-start-an-abm-program-that-scales-turtl-doc/): Guide for establishing and scaling ABM programs. Covers four phases: foundation, targeting, execution, and optimization. - [Personalized content at scale | Turtl](https://turtl.co/guides/personalized-content-at-scale-turtl-doc/): Guide for marketing, sales, and customer experience teams on delivering personalized long-form content at scale using Turtl's automation tools. - [Ultimate guide to account-based marketing | ABM tactics for scale | Turtl](https://turtl.co/blog/account-based-marketing-strategy/): Comprehensive ABM strategy guide covering tactics, implementation steps, and how to drive sales efficiency through personalized engagement. - [9 essential ABM metrics to track and measure success | Turtl](https://turtl.co/blog/9-essential-metrics-to-measure-abm-success/): The nine KPIs B2B marketers should track to measure ABM program performance and demonstrate value to leadership. - [ABM automation in 5 steps | Turtl](https://turtl.co/blog/abm-automation-in-5-steps/): Practical guide on automating ABM campaigns. Explains how to use technology to scale personalized programs efficiently. - [4 practical tips to make scalable ABM a reality | Turtl](https://turtl.co/blog/scalable-abm-tips/): Actionable tips for scaling ABM using content automation, CRM data, and a tiered account management approach. - [What's an ABM funnel and how to create one | Turtl](https://turtl.co/blog/whats-an-abm-funnel-and-how-to-create-one/): Guide to building an ABM funnel focused on high-value accounts. Covers funnel stages, personalization tactics, and revenue impact measurement. - [ABM campaigns: examples that turned targets into revenue | Turtl](https://turtl.co/blog/abm-campaign-examples/): Real-world ABM campaign examples with insights on personalization tactics, multichannel approaches, and results. - [How ABM data refines your ideal customer profile | Turtl](https://turtl.co/blog/icps-and-abm/): Explains the relationship between ICP definition and ABM execution, and how behavioral data from ABM programs sharpens targeting over time. - [Account-based marketing vs. lead generation: What's the difference? | Turtl](https://turtl.co/blog/account-based-marketing-vs-lead-generation-whats-the-difference/): Compares ABM and lead generation strategies for B2B teams, and explains when to combine both approaches. - [Turtl Labs: The data behind personalization | Turtl](https://turtl.co/guides/turtl-labs-the-data-behind-personalization-turtl-doc/): Data-backed report analyzing personalization effectiveness based on behavioral data from over 400 million content interactions. - [Intent data: Shady shell game, or a CMO's secret weapon? | Turtl](https://turtl.co/blog/intent-data-shady-shell-game-or-a-cmos-secret-weapon/): CMO-level perspective on how to use intent data effectively in B2B revenue programs, and which technology makes it actionable. - [9 best B2B intent data providers in 2025 | Turtl](https://turtl.co/blog/intent-data-providers/): Overview of the top B2B intent data providers and how they integrate with content and ABM workflows. - [Why your intent signals aren't working | Turtl](https://turtl.co/blog/intent-data-not-converting): Explains why B2B intent signals fail to convert into pipeline — buying signals indicate early exploration, not sales readiness — and what content response is actually required at each stage. - [How to run ABM with AI agents in 2026 | Turtl](https://turtl.co/blog/how-to-run-abm-with-ai-agents-in-2026): Practical guide for lean B2B teams on using AI agents to handle the production and personalization execution layer of ABM campaigns at scale. - [7 AI ABM content personalization tactics for 2026 | Turtl](https://turtl.co/blog/7-ai-abm-content-personalization-tactics-for-2026/): Seven tactics for using AI to personalize ABM content for every stakeholder in the buying group at scale, from generating account-specific asset variants to syncing engagement signals back into the ABM stack. - [How to measure ABM content engagement in 2026 | Turtl](https://turtl.co/blog/how-to-measure-abm-content-engagement-in-2026): Step-by-step guide for B2B marketing teams on building a contact-level ABM content measurement approach that captures first-party behavioral signals and connects content engagement to revenue attribution. - [How to personalize ABM assets by buying committee | Turtl](https://turtl.co/blog/how-to-personalize-abm-assets-by-buying-committee/): Framework for using a two-layer content brief — shared account context plus role-specific overlay — to generate multiple stakeholder-specific asset versions from a single source. - [What is a personalization platform? The B2B Marketer's Guide for 2026 | Turtl](https://turtl.co/blog/personalization-platform-2026/): Buyer's guide to B2B personalization platforms explaining what they do, how they differ from B2C tools, the main platform types, and how to evaluate and choose the right one. - [Best buying committee personalization tools for B2B | Turtl](https://turtl.co/blog/best-buying-committee-personalization-tools-for-b2b/): Compares six leading platforms (PathFactory, Uberflip, Folloze, Mutiny, Userled, and Turtl) on their ability to personalize content for individual stakeholders within enterprise buying groups. - [Best ABM content platforms for sales enablement and buying signals | Turtl](https://turtl.co/blog/best-abm-content-platforms-for-sales-enablement-and-buying-signals/): Evaluates leading ABM content platforms (Turtl, Highspot, Seismic, PathFactory, Showpad, Uberflip) on their ability to generate first-party buying signals from content and route them into CRM workflows for sales action. - [Best ABM content platforms with revenue attribution | Turtl](https://turtl.co/blog/best-abm-content-platforms-with-revenue-attribution): Ranks ABM content platforms for enterprise B2B teams specifically on their ability to connect content engagement to pipeline and revenue natively, without requiring custom BI work. - [What is ABX — and why B2B marketers can't afford to ignore it in 2026 | Turtl](https://turtl.co/blog/what-is-abx): Explains account-based experience (ABX) as a full-lifecycle go-to-market philosophy that extends ABM across marketing, sales, and customer success to deliver personalized experiences at every buyer stage. - [The ABM technology stack every B2B team needs | Turtl](https://turtl.co/blog/best-abm-technology-stack): Breaks down the four layers of an effective ABM tech stack — data/intent, engagement, content personalization, and analytics — and advises on which tools to prioritize at each stage of program maturity. - [How to surface real-time buying signals from content engagement to sales | Turtl](https://turtl.co/blog/how-to-surface-real-time-buying-signals-from-content-engagement-to-sales/): Step-by-step workflow for identifying high-intent content engagement patterns, scoring them, and routing actionable signals to sales reps via CRM integration in real time. - [Turtl x Demandbase: Turning account intelligence into revenue-driving content | Turtl](https://turtl.co/blog/turtl-x-demandbase/): Covers how the Turtl and Demandbase integration connects account intelligence and buying-stage data directly to Turtl's personalization engine to auto-generate tailored ABM content at scale. - [How Turtl and 6sense turn intent into revenue | Turtl](https://turtl.co/blog/how-turtl-and-6sense-turn-intent-into-revenue/): Explains how the Turtl and 6sense integration closes the activation gap by automatically mapping buying-stage signals to personalized content experiences, updating in real time as accounts progress through the buyer journey. ## Case Studies - [8x8 closes $1M in new revenue with intent-driven personalization | Turtl](https://turtl.co/case-studies/8x8/): 8x8 used Turtl's intent-driven personalization to run an ABM program that directly attributed $1M in new revenue. Key example of Turtl's ABM use case delivering pipeline results. - [Kantar grew marketing-attributed revenue by 550% with Turtl | Turtl](https://turtl.co/case-studies/kantar/): Kantar Worldpanel Vietnam achieved a 550% increase in marketing-attributed revenue using Turtl's interactive content and analytics. Flagship revenue impact case study. - [How Cisco saved 90% on content costs with Turtl | Turtl](https://turtl.co/case-studies/cisco): Cisco reduced content production costs by 90% and achieved a 7x increase in engagement using Turtl for enterprise-scale content operations. - [Jabra saw 4x more sales meetings with Turtl | Turtl](https://turtl.co/case-studies/telenet/): Telenet (Jabra partner) used Turtl's personalized content to achieve 4x more sales meetings and tap into new market segments. - [Frost & Sullivan gained 60% more leads with Turtl | Turtl](https://turtl.co/case-studies/frost-sullivan/): Frost & Sullivan increased leads by 60% and click-through rates by 54% using Turtl's interactive content platform. - [Redstor increased MQLs by 567% with Turtl | Turtl](https://turtl.co/case-studies/redstor/): Redstor achieved a 567% increase in MQLs using Turtl's content automation tools. - [Peoplesafe saw an 85% win rate on bids with Turtl | Turtl](https://turtl.co/case-studies/peoplesafe/): Peoplesafe used Turtl for sales proposals and achieved an 85% proposal win rate. - [Informa Markets produced content 90% faster with Turtl | Turtl](https://turtl.co/case-studies/informa-markets/): Informa Markets reduced content production time by 90% using Turtl's automation capabilities. - [Informa Connect 2x leads with Turtl | Turtl](https://turtl.co/case-studies/informa-connect/): Informa Connect doubled lead generation by replacing event-based sponsorship strategies with Turtl-powered interactive content. - [Customer Success Stories | Explore Turtl Case Studies](https://turtl.co/case-studies/): Full library of Turtl customer case studies across industries including technology, financial services, and professional services. ## Resources - [Revenue Content Platform Buyers Guide | Turtl](https://turtl.co/revenue-content-buyers-guide): Comprehensive buyers guide for organizations evaluating Revenue Content Platforms. Covers key features, use cases, and selection criteria. - [Why choose Turtl | Is Turtl for you?](https://turtl.co/why-choose-turtl): Overview of why B2B marketing, sales, and customer success teams choose Turtl over alternatives. Covers differentiation on revenue attribution, personalization at scale, and AI-first approach. - [Pricing - choose a plan | Turtl](https://turtl.co/pricing/): Turtl's three pricing tiers: Adopt AI, Grow AI, and Scale AI. Designed for teams from early-stage ABM programs to enterprise revenue content operations. - [FAQs | Turtl](https://turtl.co/faqs/): Frequently asked questions about Turtl's platform capabilities, integrations, security, and implementation. - [What can you create with Turtl? | Content types](https://turtl.co/create/): Content types supported by Turtl: whitepapers, eBooks, case studies, proposals, pitch decks, reports, brochures, newsletters, and digital magazines. - [Turtl Content Hub - blogs, videos and guides](https://turtl.co/content-hub): Full library of Turtl thought leadership, guides, and webinars on ABM, demand generation, content performance, and revenue marketing. - [Partners | Turtl](https://turtl.co/about/partners/): Lists Turtl's technology and agency partners — including Demandbase, 6sense, Gilroy, Leadfabric, Momentum ITSMA, Inverta, and Strategic ABM — and the criteria Turtl uses to select outcome-oriented partner relationships. - [Security | Turtl](https://turtl.co/platform/security/): Details Turtl's security posture including ISO 27001 certification, AWS hosting, TLS encryption, regular third-party penetration testing, DDoS protection, and incident response processes. ## Revenue Content and ABM Thought Leadership - [Revenue content: What it is, why you need it, and how to run it | Turtl](https://turtl.co/blog/revenue-content-what-it-is-why-you-need-it-and-how-to-run-it-in-3-easyish-steps/): Defines Revenue Content as a category and explains the three-step approach to connecting content investment to measurable revenue outcomes. - [The Revenue Gap Report | Turtl](https://turtl.co/guides/the-revenue-gap/): Research report for B2B enterprise marketing leaders on the gap between content investment and revenue attribution, and how to close it. - [How Turtl is redefining content intelligence | Turtl](https://turtl.co/blog/how-turtl-is-redefining-content-intelligence): Covers Turtl's Analytics 2.0 and Revenue Recommendations features, which tie content performance directly to revenue outcomes. - [Finally, a smarter way to turn content into revenue | Hatch AI](https://turtl.co/blog/hatch-ai-revenue-agent): Introduces Hatch, Turtl's AI revenue agent that transforms content performance data into actionable revenue intelligence. - [How content personalization can boost performance and build pipeline | Turtl](https://turtl.co/blog/everyone-individually-all-at-once-how-content-personalization-can-boost-performance-and-build-pipeline/): Data-backed case for content personalization in B2B marketing, including pipeline impact and performance benchmarks. - [A complete guide to B2B personalization (+ examples) | Turtl](https://turtl.co/blog/b2b-personalization/): Comprehensive guide to B2B personalization strategy for enterprise marketing teams. Covers implementation, technology, and examples. - [Why your content needs data-driven personalization | Turtl](https://turtl.co/blog/why-your-content-needs-data-driven-personalization/): Explains how data-driven personalization improves B2B content engagement, trust, and conversion rates. - [Personalization engine | Turtl](https://turtl.co/guides/the-personalization-engine-turtl-doc/): Guide to Turtl's content automation and personalization capabilities for large-scale B2B marketing programs. - [Measuring content performance: How to prove your content ROI | Turtl](https://turtl.co/blog/content-marketing-roi-the-metrics-for-success/): Framework for measuring content marketing ROI, including pipeline attribution, engagement metrics, and board-level reporting. - [Performance benchmarks for online documents | Turtl](https://turtl.co/guides/performance-benchmarks-for-online-documents-turtl-doc/): Benchmark report based on 31 billion data points defining strong content performance across industries and document types. - [Sea change: How to close the revenue gap, for good | Turtl](https://turtl.co/blog/sea-change-how-to-close-the-revenue-gap-for-good/): Strategic piece for CMOs on closing the gap between content spend and revenue outcomes using an integrated content-to-revenue platform. - [Introducing the Turtl Integrations Hub](https://turtl.co/blog/turtl-integrations-hub): Overview of Turtl's integrations ecosystem, connecting content performance to CRM, intent data, and marketing automation platforms. - [Best revenue content platforms for B2B in 2026 | Turtl](https://turtl.co/blog/best-revenue-content-platforms-for-b2b-in-2026/): Evaluates seven leading revenue content platforms (Turtl, Seismic, PathFactory, Highspot, Showpad, Uberflip, Foleon) against five criteria: native creation, personalization at scale, behavioral analytics, pipeline attribution, and CRM integration depth. - [Build landing pages that drive revenue | Turtl](https://turtl.co/blog/build-landing-pages-that-drive-revenue): Announces Turtl Landing Pages as a new format within the Revenue Content Platform, enabling marketers to create campaign-ready pages with the same engagement analytics and pipeline attribution as other Turtl content. ## Playbooks - [Playbook: ABM with Intent-Driven Personalization | Turtl](https://turtl.co/playbooks/abm-with-intent-driven-personalization/): Six-step framework for intent-driven ABM using Turtl. Covers content personalization, account targeting, engagement tracking, and revenue attribution. - [Playbook: Demand Gen Growth Engine | Turtl](https://turtl.co/playbooks/demand-gen-growth-engine/): Six-step approach for transforming content into a demand generation engine. Includes interactive content strategy, data capture, and pipeline measurement. - [Playbook: Sales Enablement | Turtl](https://turtl.co/playbooks/faster-sales-enablement-content/): Framework for streamlining sales content creation, personalizing proposals at scale, and improving proposal win rates. - [Playbook: Lead Generation | Turtl](https://turtl.co/playbooks/generate-more-high-intent-leads/): Structured approach for generating high-intent leads through personalized, interactive content without increasing team headcount. ## Competitive Comparisons - [Turtl vs alternatives | Turtl](https://turtl.co/compare/turtl-vs-alternatives/): Overview comparison of Turtl against content experience platforms, interactive content tools, and document creation alternatives. - [Turtl vs Userled | Turtl](https://turtl.co/compare/turtl-vs-userled/): Positions Turtl (content creation, deep personalization, closed-loop revenue attribution) versus Userled (ABM campaign activation for personalized microsites and LinkedIn ads). - [Turtl vs Pathfactory | Turtl](https://turtl.co/compare/turtl-vs-pathfactory): Compares Turtl and PathFactory on content creation, personalization, and direct revenue impact capabilities. - [Turtl vs Folloze | Turtl](https://turtl.co/compare/turtl-vs-folloze/): Compares Turtl and Folloze for ABM-focused marketing teams. Highlights Turtl's content creation-to-revenue attribution advantage. - [Turtl vs Hushly | Turtl](https://turtl.co/compare/turtl-vs-hushly/): Positions Hushly as a top-of-funnel conversion optimizer versus Turtl as a full revenue engine with native content creation, deep behavioral analytics, and closed-loop CRM attribution. - [Turtl vs Foleon | Turtl](https://turtl.co/compare/turtl-vs-foleon): Compares Turtl and Foleon on revenue attribution, ABM capabilities, personalization at scale, and AI-first approach. - [Foleon alternatives | Turtl](https://turtl.co/compare/foleon-alternatives/): Comparison of six performance-driven alternatives to Foleon for enterprise marketing teams. - [Pathfactory alternatives | Turtl](https://turtl.co/compare/pathfactory-alternatives/): Compares PathFactory with alternatives for B2B content experience and buyer journey personalization. ## About Turtl - [About Turtl](https://turtl.co/about/): Turtl is a Revenue Content Platform for enterprise B2B marketing and revenue teams. Headquartered in London. Customers include Cisco, AWS, Kantar, 8x8, Frost & Sullivan, and Informa. - [Book a demo | Turtl](https://turtl.co/about/demo/): Request a personalized demo of the Turtl Revenue Content Platform. - [Get in touch | Turtl](https://turtl.co/about/contact/): Contact Turtl's revenue content team.